Client : MEDiAKiN / Sterling Cinema Pty Ltd / Global Alliance Productions / Caldwell Entertainment
Brief : Read script, on-set observations, utilise on set photographer.
Medium : Digital : One of several Bad Behaviour Character poster concepts created in Adobe Photoshop 2011 a.d
Design Notes : Featuring Caroline Levien is the character Emma. In pre-blockbuster/DVD days, the horror section of the local video store was a sacred and profane place— a vast undiscovered treasure trove of gritty illicit images. Today, as most people order their dvds from Amazon based on movies they’ve already seen or heard of, or worse yet, they `flix everything they watch, DVD cover art is a pretty sanitized business. Actors you recognize, a scene from the film, the promo poster you’ve seen a thousand times (with a lot of dodgy photoshop edits and airbrushes screaming at you). Mid-80's VHS cover art was different, especially in the horror aisles. Intense color and extreme graphics were the only ways to give your film a chance to be seen, especially in an era when many horror films were independently produced or released direct to video. VHS covers could be downright terrifying. A trip down the horror aisle at the local video store could often be an act of bravery for my 13-year-old self, and, unfortunately, most often a much richer artistic experience than viewing the films inside those nightmarish Technicolor cases -- damn you blood sucking freaks! But I digress, one of the greats featured Roger Ward in Turkey Shoot his hands severed, stumbling after Olivia Hussey's character.

One-sheet refers to the standard north american sized 70 x 100cm (27 inch x 41 inch) movie poster, what is misleading is the one-sheet size isn’t necessarily consistent or standard, and can vary by several inches/centimeters. This is especially true of some borderless full-bleed posters, which may be 66.04 x 101.6 cm (26 x 40inch) or smaller. The sizing can also change between film studios, with each film company in-house ad production group following it’s own sizing and printing standards.

The following sizes were in common use in the United States prior to the mid-1980s, but have since been phased out of production :

• One sheet, 27 inches by 41 inches (686x1040mm), portrait format (this size is one inch longer than the modern One sheet)
• Display (aka Half-sheet), 22 inches by 28 inches (559x711mm), landscape format
• Insert, size 14 inches by 36 inches (356x914mm), portrait format
• Window Card, 14 inches by 22 inches (356x559mm), portrait format
• Two sheet, 41 inches by 54 inches (1040x1370mm), either landscape format or portrait format
• Three sheet, 41 inches by 81 inches (1040x2060mm), portrait format
• 30x40, 30 inches by 40 inches (762x1016mm), portrait format
• 40x60, 40 inches by 60 inches (1016x1524mm), portrait format
• Six sheet, 81 inches by 81 inches (2060x2060mm), a square format, often printed in landscape format
• Twenty four sheet, 246 inches by 108 inches (6250x2740mm), landscape format often called a billboard

United Kingdom

• Quad, size 30 inches by 40 inches (762x1020mm), landscape format
• Double crown, size 20 inches by 30 inches (508x762mm), portrait format
• One-sheet, size 27 inches by 40 inches (686x1020mm), portrait format
• Three sheet, size 40 inches by 81 inches (1020x2060mm), portrait format

Australia

• Daybill, size 13 inches by 30 inches (330x762mm), portrait format (before the 1960s, Daybills were 36 inches long)
• One sheet, size 27 inches by 40 inches (686x1040mm), portrait format