In Ancient Greek the word praxis (πρᾶξις) referred to activity engaged in by free men. Aristotle held that there were 3 basic activities of man: theoria, poiesis and praxis. There corresponded to these kinds of activity 3 types of knowledge: theoretical, to which the end goal was truth; poietical, to which the end goal was production; and practical, to which the end goal was action. Aristotle further divided practical knowledge into ethics, economics and politics. He also distinguished between eupraxia (εὐπραξία, "good praxis") and dyspraxia (δυσπραξία, "bad praxis, misfortune")...this has nothing to do with the Daddow Praxis. |
Client :
Daddow Skateboards / Trasharama A-go-go Annual short Film Festival.
Brief :
Create comicbook Style Skateboard Deck Art in conjunction with several of the Trasharama Film Festerval character icons and Daddow Skateboards for cross-promotional sales.
Medium :
Digital illustration (Wacom Tablet): The ZombEye was created in Adobe Photoshop 2008 a.d. the Cyclopic serpentine creature was designed for eye-catching promotional flyers, as splashpage art for the Trasharama agogo website and merchandise to be sold as T-shirts, badges, stubby coolers and now the awesomeness that is Daddow Skateboards.
Design notes :
Praxis is the process by which a theory, lesson, or skill is enacted, practiced, embodied, or realised. "Praxis" may also refer to the act of engaging, applying, exercising, realizing, or practicing ideas. This has been a recurrent topic in the field of philosophy, discussed in the writings of Plato, Aristotle, St. Augustine, Immanuel Kant, Søren Kierkegaard, Karl Marx, Martin Heidegger, Hannah Arendt, Paulo Freire, and many others. It has meaning in the political, educational, and spiritual realms.
Regarding the board: The Daddow Praxis, Built for speed, with its lowered platform and extreme lock in concave it will have you going faster then you ever have before. Whether you're bombing the gnarly hills of "RADelaid" or racing down the iconic Mount Panorama The Praxis will make you feel in control at whatever speed you are going. The platform makes this skateboard an excellent board for doing big fast stand up slides or drifting into corners because you have a real connection with the curves of the board. Australian made with a flawless finish and excellent construction.
Specs:
Length: 1000mm
Width: 250mm
WheelBase: 768mm
Flex: Firm
Construction: Bamboo / Quandong
Built for: Freeriding / Racing
Available @ www.hopkin.com.au / www.extremes.com.au / www.skatelounge.com.au
Steve Daddow is the face of longboarding in Australia (seriously if you wanna argue the point go play somewhere else). He pioneered the sport in his home country and has worked hard with local media to get the sport off the ground and portrayed in a positive light. Many of Oz' best downhill skaters and slalom riders have Steve to thank for getting them started too. He's been skating for 26 years and has a lot to show for it, including multiple titles for giant slalom racing.